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Real estate industry management status and future

After nearly 20 years of development, China's real estate industry has made great progress in the industry itself and market development. The real estate industry itself is gradually moving towards a healthy and benign development track. With the increasingly severe external environment, the market competition within the industry will become more intense in the future, and the huge profit margin in the past is shrinking sharply. The level of market competition will continue to improve. It is impossible to bring long-lasting competitive advantages to enterprises only by relying on unconventional or new means. It is even more impossible for enterprises to continue to develop steadily in the fierce competition and even stand out.

The 21st century is an information age. The emergence of the network economy and the increasing popularity of various high-speed information dissemination technologies have also brought new development momentum and opportunities for the development of the real estate industry. Under the background of the whole society towards network and information, how to make full use of IT technology to enhance the core competitiveness of the entire company is a difficult problem facing real estate development enterprises.

Standardized and streamlined process management is the key to supporting an efficient management and operation model, and is an indispensable part of the management system platform. Implementing process management through information technology is the only way for real estate developers to manage information.

The eConage software collaborative management platform has achieved good results in process management and knowledge management for real estate clients such as Greentown Group, Youngor Real Estate, Xinming Group and Xinhu Zhongbao. With the process information management and control as the entry point, Weihong builds a real estate operation management and control system with enterprise characteristics. At the same time, it combines the management tools of the information platform to continuously optimize the management mode. The overall goal of the micro-real estate industry collaborative management informationization construction is divided into the following three. Level:

Strategic level - meeting strategic needs:

Auxiliary decision-making: Accurate and timely grasp of all kinds of core information, including funds, customers, projects, etc. This information must be correct, organized, and consistent so that decision makers can make the best decisions quickly, efficiently, and accurately in ever-changing market conditions.

Support expansion: In the process of standardization, the business, process, and products are sorted in order, forming a minimum management unit, and the continuous replication in the process of remote development ensures the rapid expansion of demand.

Knowledge Capital: Accumulate and refine the excellent management experience of enterprises in the application and deepening of informatization. The case forms the management support for new projects, accelerates the copying and promotion of knowledge, and forms the intellectual capital of enterprises.

Management level - to meet regulatory needs:

Strengthen management and control: Through the standardized process and management system, the company's relevant management systems and regulations will be quickly implemented into the process, strengthen group management and control, and improve the seriousness and execution of the process.

Enhance management: Based on the industry characteristics of real estate enterprises, comprehensively manage the core processes of integrated management, human resources, planning and design, investment planning, project management, material procurement, marketing planning, customer service, financial management, etc. Ability to use.

Executive level - to meet operational needs:

Improve efficiency: comb the management process, clarify management responsibilities, formulate scientific work objectives and use performance as the traction, effectively improve the work efficiency of various functional departments, and avoid a large number of efficiency problems caused by poor information and unclear rights and responsibilities.

Shared collaboration: Through the unified shared information system, the whole group is in a flat and efficient working environment, effectively sharing information across geographical, cross-project and cross-department, and strengthening the overall collaboration ability.